Ikea Singapore hilariously announced that it would transform its Småland in-store playground into a “press-play-ground,” full of sitting pods with tablets, because kids “prefer tablets to physical activity.”
IKEA stated the following:
We’re about to transform Småland from a playground into a ‘press-play-ground’!
Our studies of children's play habits reveal that today's kids prefer tablets to physical activity. So we're replacing the magical forest with a haven of sitting pods with tablets—recreating the way your kids play.
Check out the reactions on Facebook.